Hagop

One of the most important traits of a winemaker is to be prepared for the unexpected. Whether it’s a small batch independent producer or a high-volume operation, harvest has a way of testing everyone the same way: time compresses, priorities shift, and decisions arrive faster than anyone would prefer. That’s exactly why planning matters. There’s a common argument that sounds practical until it’s tested: why plan when everything changes? Why forecast, order, map tank space, and build timelines if a heatwave, a delay, or a staffing gap can force a pivot? Wouldn’t it be better to stay loose and call it agility? That sounds practical until harvest arrives. Because “quick on your feet” without preparation is not agility. It’s gambling. […]